FAQ

How can Cart Logic help my brand?

Managing an Amazon account is a full-time job that requires knowledge and patience. Cart Logic offers not just one person, but a team of sales professionals and technical experts to implement custom solutions and help your brand thrive on Amazon. Contact us today to learn more about how we can groom your business for success!

What is the Buy Box?

The Buy Box is the name of the big yellow [Add to Cart] button on each Amazon product page, which is shared between every seller of that listing. “Winning” the Buy Box means you win the sale. Our comprehensive services and account management work to increase your Buy Box percentage and, ultimately, your sales. Learn more about industry best practices on our blog!

What is the cost of selling on Amazon?

Sellers incur account & referral fees as a percentage of the overall sales they make, which vary based on their product categories. They also pay to fulfill and ship orders.

We’ll navigate Amazon’s requirements and help you to minimize and recoup your fees whenever possible. Contact our experts today to learn more about why selling on Amazon is better for your brand.

What's the difference between selling ON Amazon and selling TO Amazon?

Selling to Amazon as a Vendor:

This means Amazon will buy your product at a wholesale price and then handle all sales, pricing, fulfillment, and customer service aspects of that product. Selling to Amazon means not only losing profits to wholesale prices but also forfeiting control of your brand.

Selling on Amazon as a Seller:

Seller Central allows you to sell on the Amazon marketplace at retail prices. You can still take full advantage of Amazon’s Fulfillment Network and participate in Fulfillment by Amazon (FBA). Amazon will ship your product, take ownership of shipping-related customer service, and your products will have the coveted Prime Badge. The major difference in the Seller Central format is that you’ll keep the retail margins for yourself.

Learn more about the differences between Vendor Central and Seller Central and what this means for your brand on our blog post, “Vendor Central vs. Seller Central: What’s Best for Your Brand?” 

Why should I switch from MFN to FBA?

Selling your products FBA means that your products get to take advantage of the Prime Badge and gain visibility with the millions of Amazon Prime members out there. The process is quite simple. Ship your products to Amazon and they’ll take care of the rest. Their fulfillment network will pick, pack and ship each order, guarantee 2-day shipping, and take care of any customer service issues that arise.

Not convinced FBA is the way for your brand? Take a look at our blog post, FBA vs MFN: Which Fulfillment Type is Right for Your Business?” 

How soon will I see results?

As soon as you provide information, we get to work! We’re focused on implementing your strategic initiatives as quickly as possible. We make it possible for new and experienced Amazon sellers alike to perform at the highest level with their competition.

Contact our experts today to learn more about what your custom timeline would look like!