Our team created engaging content in emails based on Bike Tires Direct’s branding, keyword searches in Google Analytics, and the overall goal of their campaign.” 

CASE STUDY AT A GLANCE: 

  • 20% Increase in Revenue per Email

  • 12% Increase Attributed Revenue

  • 15% Increase Click-through Rate

  • Increased Traffic, Conversions, List Growth 

The Company

Velotech’s brand, Bike Tires Direct, started as a local bike club selling its excess imported tires and has grown into one of the most popular internet bicycle retailers in the country.

Their Challenge

Bike Tires Direct entered 2016 30% below YOY in email revenue. They were faced with a high number of unsubscribes and lower click-through rates, conversions and revenue per email. Their goal was to reverse these losses by creating a new email marketing campaign that best achieved their sales objectives

Our Solution

Our email marketing experts here at Cart Logic worked with Velotech’s team to create a promotional sales calendar. This involved A/B testing, send times, targeted audiences, and fresh creative to discover which format achieved top results.
Our team created engaging content in emails based on Bike Tires Direct’s branding, keyword searches in Google Analytics, and the overall goal of their campaign.

Success!

We were able to achieve a 20% YOY revenue increase. Beyond that, Velotech had increased traffic, conversions, list growth, and overall sales. Email marketing was the perfect solution for Velotech’s goals with Bike Tires Direct!

Interested in how our Email Marketing experts could help your brand? Contact us today! 

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