“By focusing marketing efforts on intention based PPC
marketing on Google and Bing, Sleep Direct saw a 62% increase
in sales between ‘16 and ’17. ”

Case Study at a Glance:

191%

YoY Revenue Growth ( ‘15 – ’16)

62%

YoY Revenue Growth ( ‘16 – ’17)

15%

Increase in Conversion Rates

Their Challenge

Sales of sleep apnea machines require the patient to have a valid doctor’s prescription that the seller needs to retain on file and protect against misuse. The industry rules and health privacy laws constitute a significant barrier to entering into the marketplace.
SleepDirect was uniquely positioned to meet these requirements, while also providing high-quality customer service and completive prices. However, in order to grow, they needed to connect with more potential customers.
Awareness of sleep disorders has increased, causing many people to search “CPAP” looking for information or a diagnosis, but not products. In addition, many searchers were looking for ways to care for their current equipment. This made keyword-based advertising difficult.

Our Solution

Cart Logic worked with Sleep Direct to design PPC marketing campaigns that drove new customer acquisition and developed profitably in underdeveloped market segments.
By focusing marketing efforts on intention based PPC marketing on Google and Bing Sleep Direct saw a 62% increase in sales between ‘16 and ’17.

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