Here’s how we use those traits to help these clients.

Home medical device company

• Performance: Grew annual sales from $2M in 2015 to $30M in 2020 for an eye-popping 1,282% increase
• Services: PPC advertising, email marketing, and social media marketing services
• Challenges: Compliance issues for Google advertisers in this space include issues like avoiding misleading claims/guarantees and not using restricted drug terms or medical content.
• The Covid-19 pandemic posed special challenges in 2020, requiring the PPC team to be extra diligent in monitoring and appealing ads that were wrongly disapproved.

Sporting goods company

• Performance: Grew annual sales over 444%, from $5.7M in 2009 to $31.2M in 2020
• Services: Currently provide PPC advertising and social media marketing services
• Challenges: The best customers in this industry (cycling) are a shrinking demographic: relatively affluent white men over 45 years old.
• The pandemic has proved a boon to the industry, as cycling became a go-to activity. The big challenge is how to keep all of those new customers once life returns to normal.

Recreational equipment company

• Performance: Grew annual sales 195%, from $3M in 2010 to $9.4M in 2020
• Services: Currently provide PPC advertising, email marketing, and social media marketing services
• Challenges: The industry (billiards) is one that has been in decline for several years, as consumers have shifted their recreational preferences toward digital entertainment. Despite facing these headwinds, we’ve still managed to improve performance year over year.
• 2020 offered both opportunity and challenges. While demand increased as people quarantined at home, product shipments were unpredictable. Further, social distancing measures reduced availability of pool table installers, meaning that some customers experienced the frustration of longer wait times.