Pay-per-click marketing or more simply PPC marketing or advertising is a method of using search engine advertising to bring people to your website. You’ve probably had some experience with this when you do a search online and see the sponsored ads towards the top of the search results with the organic results below it. Anytime you see a “sponsored” ad on a website, social media, or in your email inbox, you’re witnessing PPC at work. Here are some ways that you can use PPC to generate traffic to your own website.
Because your entire PPC marketing strategy is built around keywords, you should be constantly doing keyword research around your industry to make sure you’re mining for keywords that are relevant and low cost to drive traffic to your site. It’s best to have a good variety of long- and short-tail keywords and to review them daily and always be on the lookout for new keyword ideas.
If you’re doing things right, you should have a few pay-per-click campaigns going on. After all, people are going to be searching for a lot of different keywords surrounding your business. All of these keywords are important as long as they’re still bringing in traffic. Spend a few minutes a day on each campaign to analyze it and make sure it’s doing what you want it to do.
There are many performance assessment tools out there to analyze how your pay-per-click campaigns are working for you. These tools such as Google AdWords and more can help you identify negative keywords that you should bail on as well as ways to optimize your text ads and calculate conversion and click through rates.
Using PPC services to develop a pay-per-click strategy and increase your own website traffic is easy once you get the hang of it. These key things to know about pay-per-click marketing will help you make the most effective use of this awesome method of marketing your brand.